Sir Shefik featuring Joey Amato
Joey Amato, who specializes in entertainment, lifestyle, and fine arts, sits with Shefik to discuss Amato's career. He is mostly associated with powerful and effective public relations campaigns, and he has worked for international stars and companies, such as Dolly Parton, Sony Music Entertainment, Shakira, and many more. Amato discusses how he goes about reaching an audience and how he went about familiarizing himself with specific consumers through research. He shares that you can't necessarily take back media, so his intention often is to address the objectives and goals of artists and customers. In other news, hip-hop icon, multi-platinum recording artist, and actor DMX has passed away at the age of 50.
Last Updated: September 6, 2022