I Stand With the Children of Ukraine: The Cry of a Generation

Virtual Concert Halls / UNICEF USA

Russia invaded Ukraine on February 24, 2022. Internationally considered an act of aggression, the invasion has triggered Europe's largest refugee crisis since World War II, with more than 4.4 million Ukrainians leaving the country, and a quarter of the population displaced.

Ukrainian Institute of Modern Art (UIMA) partnered with Virtual Concert Halls, a Virginia based internet television producer, to host a global online fundraising effort to benefit UNICEF USA (, who are committed to providing emergency aid to families and children in Ukraine.

On Wednesday, April 13, 2022, Virtual Concert Halls broadcasted a 18-hour live internet stream from 5 a.m. to 11 p.m. CT (6 a.m. to 12 midnight ET) from UIMA's headquarters in Chicago, and distributed it to major social media platforms. The event, titled "Helping UNICEF in Ukraine", streamed to platforms which included YouTube, LinkedIn, Vimeo, Facebook, and Twitch.

Sir Shefik Macauley, known mononymously as Shefik, is an accomplished industry insider, who has appeared on MTV, SiriusXM, PBS, BET, network television, and in print media, as well as internationally on TRT World (Turkey). He spoke during the event and provided the Voice-Over for a self-produced public service announcement, broadcast around 7 a.m. CT (8 a.m. ET).

UNICEF has been in Ukraine for 25 years — and it is on the ground now, delivering safe water, health and hygiene supplies, blankets, warm clothes, and psycho-social care to children and their families.

Last Updated: August 15, 2022

About 'Shefik presents Invocation'

Aptly titled "Shefik presents Invocation", the nationally-syndicated radio show is a mesmerizing and thought-provoking journey through musical discovery and appreciation that spans the decades. The show is currently broadcast on 23 terrestrial radio stations and frequencies throughout the United States. Each one-hour episode, executive-produced and hosted by media personality Shefik, highlights one relatable focal point (chosen by Shefik), along with an accompanying playlist of songs (curated by Shefik), encompassing a unique thematic concept that invigorates the audience with creative impact. Top recording artists, actors, business executives, politicians, community leaders, and other special guests are invited to offer their own commentary on the weekly topic, as a supplement to Shefik's engaging mindset. The radio show's online hub at serves as a conduit for discussion of the show, while featuring related videos and auxiliary content. The journey continues right here and everywhere.