NEW BRUNSWICK, N.J. — Media personality Shefik (shefik.info) has been appointed to the Customer Experience Advisory Board at Rutgers University. Membership on this leadership board is by invitation only and is based upon personal and professional accomplishments. The board is comprised of a diverse, innovative, and extremely well-connected network of top-flight executives.
While working to redefine customer experience, Shefik will make a number of contributions to the Customer Experience Certificate Program at Rutgers University. These include preserving and enhancing the reputation and quality of the university through strategic review of their credit and noncredit offerings to the community, as well as helping to build their value to the business community; offering the benefits of experience to their faculty and students through occasional classroom visits, forums and conferences, the creation of internship opportunities, and input on their programs; and promoting the university's goal of linking industry with academia, to help ensure their work is relevant and benefits the business community.
"It is an honor to be an invited member of the Customer Experience Advisory Board at Rutgers University," says Shefik. "I consider the appointment a tremendous privilege. Innovation has always been the focal point of my diverse career, and I look forward to helping to conceptualize the definition of impactful customer-centric engagements."
Shefik is currently celebrating his 20th anniversary in the professional workforce. He began his career as an entertainment publicist, working with companies such as Motown Music Publishing, Island Black Music (Island Records), and Double XXposure, as well as high-profile recording artists such as Rock and Roll Hall of Fame inductee The Isley Brothers, 5-time Grammy Award winner Dionne Warwick, and Tony Award winner and 4-time Grammy Award nominee Melba Moore.
"I am fortunate to have worked with many legendary music institutions and personalities very early in my career," Shefik reflects. "By studying their extensive work — and oftentimes being hands-on with the expansion of such work — I learned the mechanics of longevity, which continues to drive the underlying system of my own career."
Shefik later expanded his skillset to technology, where he worked as Technical Producer at TIME magazine. Afterwards, he worked as Web Developer at Condé Nast Digital (Vanity Fair, GQ, Wired), Columbia Law School, and Publicis Modem (LG, Sanofi Pasteur), among others. Additionally, he has held senior-level positions at many Fortune 500 companies and celebrated brands, including IBM, NBCUniversal, MTV World, Merck, Merriam-Webster, and Wolters Kluwer.
Shefik currently serves as Lead Drupal Developer at Robert A.M. Stern Architects, as well as Lead Web Architect at Nonprofit Solutions Network. It is apparent that Shefik is on the cutting edge of multimedia, as he also serves as Executive Producer and Host of the nationally-syndicated radio show "Shefik presents Invocation" (invocation.co), a mesmerizing and thought-provoking journey through musical discovery and appreciation that spans the decades. The show is currently broadcast on 21 terrestrial radio stations and frequencies.
As an award-wining videographer and producer, Shefik's work has been featured in television broadcasts and video productions for TIME, The Washington Center, "Unsung" (TV One), and Broadway World. Additionally, his photography has been featured in print and online publications, such as Daily Mail, Harvard Kennedy School Magazine, Playbill, and China Press.
"We're excited to be involved with Shefik," says Stephen Carter, Director of the Center for Innovation Education at Rutgers University. "His dedication to enhancing and growing this program on behalf of his customers is tremendously inspiring. While we are seeing similar efforts from forward-thinking businesses that are beginning to understand that providing a great customer experience is the differentiator, Shefik is leading the way."
The Customer Experience Certificate Program is offered in connection with the Rutgers Center for Innovation Education and the Rutgers Professional Science Master’s Degree. The program is an interdisciplinary curriculum designed to provide the skills and insights needed to move customer experience initiatives forward within organizations. Quarterly classes are available in both 4-day in-person and 8-week online formats. Corporate programs are also available.
For more information, visit cx.rutgers.edu, or call +1 844-669-7884. Shefik can be contacted at shefik@allknightaccess.com, or call +1 914-548-5033.
Last Updated: May 30, 2021
