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Jay King Releases Anticipated New Album 'Helen's Son'

Jay King Releases Anticipated New Album 'Helen's Son'

Sound Royalties, a game-changing company that enables musicians to fund their creative pursuits without sacrificing their copyrights, announced its work with R&B artist and music industry trailblazer Jay King. This announcement comes just days ahead of the United States release of King's new, highly-anticipated album "Helen's Son", featuring the single "Good Kind of Lovin'" which is already a #1 hit in the United Kingdom. King's new project will be heavily promoted in the United States by Virtuoso Music and Distribution, with whom King recently secured a new record deal.

King, who has been performing for more than 30 years, founded the popular group Club Nouveau. The group performed a Grammy-winning cover of "Lean on Me", which spent two weeks at number one on the Billboard Hot 100 charts in 1987. But, Club Nouveau is perhaps best known for the multi-million-dollar selling, #1 song on the Billboard R&B charts, "Rumors". King has a host of other hit songs as well, including "Situation #9", "Why You Treat Me So Bad", "Jealousy", "Heavy on My Mind", and "I Got 5 on It".

Once King learned about how Sound Royalties' artist-friendly model works, giving music professionals access to their royalty streams upfront and working with them to ensure the funds to continue creating music, he was all-in. Less than a week later, he had signed on to work with the innovative company.

"Sound Royalties is a true partner that's really looking out for your best interests in the long run," says King. "It's often hard to have enough money to produce your next record, to market and promote, but Sound Royalties put extra dollars in my pocket immediately. They'll even return royalty overflow to me, where most companies keep all that money. If you want a company that's going to work with you, that you can take at their word, that will make sure you can survive based on your royalty stream, that's Sound Royalties. I'm very glad a company like this exists."

Alex Heiche, Founder and CEO at Sound Royalties, added, "Jay King is an extremely talented individual, and we are thrilled to be working with him as he releases his incredible new album. It is the company's and my personal passion to ensure that artists like him can both retain the rights to their music and have financial security. We are very happy that Sound Royalties was able to provide King with the needed funding to continue his legendary work."

About Sound Royalties

Founded by Alex Heiche, Sound Royalties is a privately-owned specialty finance firm that helps music industry professionals fund personal and professional projects while allowing them to retain the rights to their music and royalties. The company's core business is offering royalty advances of anywhere from $5,000 to $10 million, without having to deal with credit issues, while preserving all rights to the artist's music. It does this by advancing artist performance royalties paid through music labels and Sound Exchange, songwriter royalties paid through music publishers, and performing rights organizations such as ASCAP, BMI, and SESAC, and music streaming royalties from Spotify, Apple Music, and YouTube. To date, Sound Royalties has worked with a wide range of leading music industry professionals, including Grammy Award winners, platinum recording artists, and notable music industry executives in every genre. Learn more at


About 'Shefik presents Invocation'

Aptly titled Shefik presents Invocation, the nationally-syndicated radio show is a mesmerizing and thought-provoking journey through musical discovery and appreciation that spans the decades. The show is currently broadcast on 22 terrestrial radio stations and frequencies throughout the United States. Each one-hour episode, executive-produced and hosted by media personality Shefik, highlights one relatable focal point (chosen by Shefik), along with an accompanying playlist of songs (curated by Shefik), encompassing a unique thematic concept that invigorates the audience with creative impact. Top recording artists, actors, business executives, politicians, community leaders, and other special guests are invited to offer their own commentary on the weekly topic, as a supplement to Shefik's engaging mindset. The radio show's online hub at serves as a conduit for discussion of the show, while featuring related videos and auxiliary content. The journey continues right here and everywhere.