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Founded by Mel Liu and Duncan Anderson, OwlTail seeks to improve the podcast listening experience by bringing curated podcast recommendations to consumers.

The team joined the Melbourne Accelerator Program (an initiative of Australia's University of Melbourne) in 2018, having launched their OwlTail website which quickly gained strong traction, as well as having launched their mobile app which attracted a lot of excitement amongst those in the know. The startup had been spawned after the founding team recognized that the current podcasting experience had failed to embrace the role of recommendations in the user experience, and set about finding a solution.

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Last Updated: June 28, 2021

About "Shefik presents Invocation"

Aptly titled "Shefik presents Invocation", the nationally syndicated radio show is a mesmerizing and thought-provoking journey through musical discovery and appreciation that spans the decades. The show is currently broadcast on over 20 terrestrial radio stations and frequencies throughout the United States. Each one-hour episode, executive-produced and hosted by media personality Shefik, highlights one relatable focal point (chosen by Shefik), along with an accompanying playlist of songs (curated by Shefik), encompassing a unique thematic concept that invigorates the audience with creative impact. Top recording artists, actors, business executives, politicians, community leaders, and other special guests are invited to offer their own commentary on the weekly topic, as a supplement to Shefik's engaging mindset. The radio show's online hub at invocation.co serves as a conduit for discussion of the show, while featuring related videos and auxiliary content. The journey continues right here and everywhere.