Hallmark Mahogany Introduces Exclusive New Jill Scott Collection
Hallmark's Mahogany brand announced the Jill Scott Collection, a new offering of greeting cards featuring design, editorial and sound inspired by and created with Grammy Award-winning singer-songwriter Jill Scott.
"The Mahogany brand is genuine, progressive and optimistic – values that are important to me and reflected in my music and poetry, and now, through my card collection," said Jill Scott. "I was inspired by highlights within my own life – love, marriage, motherhood – in the writing behind these cards, and I am excited to be involved in a project that will give others another way to express their love to the people that matter most to them."
Scott collaborated with the creative team at Hallmark to develop design themes that reflected her personality, often including layers of vivid colors, natural textures and soothing metallics. Scott also helped set the editorial 'voice' and wrote many of the cards— opting for affirming, optimistic and genuine messages.
"Ms. Scott is more than a singer, songwriter and actress – among other things, she is a busy mom and wife, like many Hallmark shoppers who cherish and celebrate the important relationships in their lives, and this card collection is a reflection of that," said Philip Polk, Vice President – Multicultural Strategy, Hallmark Cards. "Through this partnership, we were able to combine Mahogany cards' messages rooted in inspiration, positivity and cultural connection with Jill Scott's unique, bold and soulful editorial and design vision to create a one-of-a-kind collection."
The Jill Scott Collection includes 20 cards for Valentine's Day, Mother's Day, Father's Day, graduation, friendship, love and support. Ranging from $3.99 - $5.59, the cards feature unique combinations of patterns, colors, lettering and illustrations created specifically for this collaboration.
The Valentine's Day and Everyday collections are available at select Hallmark Gold Crown® stores and mass retailers starting this month. In addition, seasonal collections for Valentine's Day, Mother's Day and Father's Day will be available throughout the year. Visit greetings.hallmark.com/mahogany/store-locator to find the nearest store. In 2018, the Jill Scott collection will expand to gifts including notebooks, mugs, trinket trays and pouches, which will be available at select Hallmark Gold Crown® stores.
About Hallmark Cards, Inc.
For more than 100 years, privately-held Hallmark has been dedicated to creating a more emotionally-connected world. In the U.S., products offered by Hallmark Greetings, Hallmark Retail and Hallmark Home & Gifts can be found in more than 40,000 retail accounts including mass retailers, Hallmark Gold Crown® stores and online. Hallmark's family of companies also includes Crayola®, maker of creative art tools and toys, Crown Center, a mixed-use entertainment, office and residential district in Kansas City, Hallmark International which offers products in more than 30 languages available in 100 countries and Crown Media Holdings, Inc., which owns and operates cable television's Hallmark Channel and Hallmark Movies & Mysteries. Headquartered in Kansas City, Missouri, Hallmark employs more than 27,000 people worldwide. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram and Pinterest.
About Jill Scott
Three-time Grammy Award-winning singer-songwriter, New York Times best selling poet, and critically acclaimed actress are only a few titles held by Jill Scott. Before having the #1 album in the country with "The Light Of The Sun", performing at The White House, being named People Magazine's Top TV Breakout Star of 2010 and appearing on VH1 Divas alongside Aretha Franklin, the triple threat began her career collaborating with musical icons, The Roots, Will Smith, and Common in the late 90s. In 2000, she released her much anticipated debut record, Who is Jill Scott? Words & Sounds, Vol. 1, a double platinum album that earned Scott several Grammy nominations, including Best New Artist. Two more critically acclaimed albums followed, Beautifully Human: Words & Sounds, Vol. 2 and The Real Thing: Words & Sounds, Vol. 3 which garnered two more Grammy Awards and spawned multiple worldwide tours. Never limited to music, Jill Scott is a true multimedia brand across books, clothing, TV and film. Most recently, Jill starred in Get On Up: A James Brown Biopic, as DeeDee, the wife of James Brown. She also starred alongside Tyler Perry & Janet Jackson in the #1 national movie series Why Did I Get Married? (Pt. 1 and 2), Baggage Claim, Steel Magnolias and Sins of the Mother which aired on Lifetime and became the second-most watched premiere in the network's history. Jill was casted as the lead character in the HBO/BBC mini series filmed on location in Botswana, The No.1 Ladies Detective Agency, a Peabody Award-winning show directed by the late Oscar Award-winning director Anthony Minghella.
Scott recently released her highly anticipated 5th studio album Woman on July 24, 2015 which opened on the music charts at #1 giving Jill her second consecutive number one album. After a nationwide sold out tour in Summer 2015, Jill is currently working on Lionsgate's Coco and FX's Snowfall.