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Shefik Wins Telly Award in 2022 for PSA to Benefit UNICEF USA

During the video, Shefik performs a heart-felt voice-over, as striking imagery is revealed.
I Stand With the Children of Ukraine: The Cry of a Generation

NEW YORK — Telly Awards (https://www.tellyawards.com), the world's largest honor for video and television content across all screens, has announced this year's winners for the 43rd annual competition, including a variety of top-tier brands and organizations, as well as smaller media companies. This year's edition received over 11,000 entries and saw an increase in global submissions from Australia, Mexico, across Europe (Germany, Spain, France), and Asia (Malaysia, Singapore, Taiwan).

Media personality and philanthropist Sir Shefik Macauley, known mononymously as Shefik, has won a Telly Bronze Award in the 2022 competition for his video titled "I Stand With the Children of Ukraine: The Cry of a Generation" (under the category "Promotional Video: General-Public Service/PSA") (https://www.tellyawards.com/winners/2022/promotional-video/general-public-service-psa/i-stand-with-the-children-of-ukraine-the-cry-of-a-generation/275179/). Produced, directed, edited, and written by Shefik, this is the second Telly Award won by him overall. In 2020, he also won under the same category for his video "Nazarene Duncan Reflects on André Wallace" (https://www.tellyawards.com/winners/2020/promotional-video/general-public-service-psa/nazarene-duncan-reflects-on-andre-wallace/237080/), which was used as part of the highly publicized mayoral campaign for André Wallace, in Mount Vernon, New York.

On April 13, 2022, Virtual Concert Halls (https://virtualconcerthalls.com) broadcasted a 18-hour live internet stream from 5 a.m. to 11 p.m. CT (6 a.m. to 12 midnight ET) from the headquarters of Ukrainian Institute for Modern Art (UIMA) in Chicago. The event, titled "Helping UNICEF in Ukraine", streamed to platforms which included YouTube, LinkedIn, Vimeo, Facebook, and Twitch.

Throughout the broadcast, news anchors interviewed a wide variety of people who are close to the situation in Ukraine, including historians, scholars, lawmakers, and young Ukrainian refugees who recently arrived in Chicago, among others. Shefik was a guest speaker during the live broadcast, and his 2-minute video, "I Stand With the Children of Ukraine: The Cry of a Generation", premiered. During the video, Shefik performs a heart-felt voice-over, as striking imagery is revealed.

"With my continued support of international matters, I am humbled to support the children of Ukraine," says Shefik. "Thank you to Anna Ouspenskaya of Virtual Concert Halls and Steve Robinson of New Media Productions for inviting me to be a part of such an important event to benefit UNICEF USA."

UNICEF has been in Ukraine for 25 years — and it is on the ground now, delivering safe water, health and hygiene supplies, blankets, warm clothes, and psycho-social care to children and their families.

Security is especially crucial during this time, when many children and youth are separated from their families which leaves them in indescribably vulnerable. Donations are accepted any time before, during, and after the live stream at https://www.unicefusa.org/streaming. To date, Virtual Concert Halls has raised over $25,000 in donations, with a goal of $100,000. According to a recent statement by UNICEF USA, two million children have now been forced to flee Ukraine, as the war rages on.

About Shefik

Sir Shefik Macauley (https://shefik.info), known mononymously as Shefik, is an accomplished industry insider, who has appeared on MTV, SiriusXM, PBS, BET, network television, and in print media, as well as internationally on TRT World (Turkey). For his charitable and philanthropic work throughout the years, he was bestowed with the rank of Knight in the Equestrian Order of Michael Archangel (http://www.michaelarchangel.org), subjected only to the Sovereign Imperial and Royal House of Ghassan (http://www.royalghassan.org). Celebrating over 25 years in the entertainment and technology industries, Shefik has held senior-level positions at many Fortune 500 companies and celebrated brands, including IBM, NBCUniversal, MTV World, Merck, Merriam-Webster, and Wolters Kluwer. As a videographer and producer, his work has been featured in television broadcasts and video productions for TIME, The Washington Center, "Unsung" (TV One), and Broadway World. Additionally, his photography has been featured in print and online publications, such as Daily Mail (United Kingdom), Harvard Kennedy School Magazine, Playbill, and China Press. He is currently the Executive Producer and Host of the nationally syndicated radio show "Shefik presents Invocation" (https://invocation.co), which is broadcast on 23 terrestrial radio stations and frequencies throughout the United States, as well as the internationally syndicated video series of the same name, via Amazon and other notable outlets.

Media Contacts

Shefik
All Knight Access
+1 (914) 548-5033
shefik@allknightaccess.com

Last Updated: June 3, 2022

About "Shefik presents Invocation"

Aptly titled "Shefik presents Invocation", the nationally syndicated radio show is a mesmerizing and thought-provoking journey through musical discovery and appreciation that spans the decades. The show is currently broadcast on over 20 terrestrial radio stations and frequencies throughout the United States. Each one-hour episode, executive-produced and hosted by media personality Shefik, highlights one relatable focal point (chosen by Shefik), along with an accompanying playlist of songs (curated by Shefik), encompassing a unique thematic concept that invigorates the audience with creative impact. Top recording artists, actors, business executives, politicians, community leaders, and other special guests are invited to offer their own commentary on the weekly topic, as a supplement to Shefik's engaging mindset. The radio show's online hub at invocation.co serves as a conduit for discussion of the show, while featuring related videos and auxiliary content. The journey continues right here and everywhere.