Shefik Participates With The Covid Arms and Sets Guinness World Record

The attempt raised over £32,000 for the National Emergencies Trust Coronavirus Appeal.
Shefik Participates With The Covid Arms and Sets Guinness World Record

LONDON — On Friday, May 1, 2020, some of the United Kingdom's finest comics gathered online with other users and achieved the world record-breaking title for "the most users to visit a virtual pub", as officiated by Guinness World Records (https://www.guinnessworldrecords.com/world-records/613478-most-visitors-to-a-virtual-pub/). Listed as an achievement by Crowdfunder (UK) at The Covid Arms, the world record for "the most users to visit a virtual pub" is now set at 6,321. Media personality and philanthropist Shefik (https://shefik.info) was on-hand to actively participate in this amazing achievement, where he was counted amongst the users. He was awarded an official certificate to commemorate his participation.

To be counted towards the world record, users had to buy a "virtual pint". The attempt raised over £32,000 for the National Emergencies Trust Coronavirus Appeal (https://nationalemergenciestrust.org.uk/coronavirus/), and was an effort to bring people together virtually during the United Kingdom lockdown to support local pubs. An impressive lineup of comedians, including Russell Howard, Rachel Parris, Jason Manford, Suzi Ruffell, Joel Dommett, Lucy Beaumont, Marcus Brigstocke, Jenny Ryan, Nish Kumar, Stephen Bailey, Rachel Fairburn, Mark Watson, Joe Wilkinson, and London Hughes banded together to raise money for the cause, while Kiri Pritchard-McLean hosted the event, under the name The Covid Arms (https://www.comedyatthecovid.co.uk).

The administration for the National Emergencies Trust Coronavirus Appeal is run by the British Red Cross, on behalf of the National Emergencies Trust. The trust's main aim is to be trusted to work collaboratively, to raise funds fairly and efficiently at a time of a large scale domestic disaster in the United Kingdom. The British Red Cross Society is the United Kingdom body of the worldwide neutral and impartial humanitarian network the International Red Cross and Red Crescent Movement. The society was formed in 1870, and is a registered charity with more than 32,500 volunteers and 3,500 staff.

"I am honored to have participated in the Guinness World Record for the 'most users to visit a virtual pub'," says Shefik. "As a former academic resident of the United Kingdom, I am proud to rally support for the country, and for such a worthy cause."

About Shefik

Sir Shefik Macauley (https://shefik.info), known mononymously as Shefik, is an accomplished industry insider, who has appeared on MTV, SiriusXM, PBS, BET, network television, and in print media, as well as internationally on TRT World (Turkey). For his charitable and philanthropic work throughout the years, he was bestowed with the rank of Knight in the Equestrian Order of Michael Archangel (http://www.michaelarchangel.org), subjected only to the Sovereign Imperial and Royal House of Ghassan (http://www.royalghassan.org). Celebrating over 20 years in the entertainment and technology industries, Shefik has held senior-level positions at many Fortune 500 companies and celebrated brands, including IBM, NBCUniversal, MTV World, Merck, Merriam-Webster, and Wolters Kluwer. As a videographer and producer, his work has been featured in television broadcasts and video productions for TIME magazine, The Washington Center, "Unsung" (TV One), and Broadway World. Additionally, his photography has been featured in print and online publications, such as Daily Mail (United Kingdom), Harvard Kennedy School Magazine, Playbill, and China Press. He is currently the Executive Producer and Host of the nationally syndicated radio show "Shefik presents Invocation" (https://invocation.co), which is broadcast on 23 terrestrial radio stations and frequencies throughout the United States, as well as the internationally syndicated video series of the same name, via Amazon and other notable outlets.

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Last Updated: May 7, 2023

About "Shefik presents Invocation"

Aptly titled "Shefik presents Invocation", the nationally syndicated radio show is a mesmerizing and thought-provoking journey through musical discovery and appreciation that spans the decades. The show is currently broadcast on over 20 terrestrial radio stations and frequencies throughout the United States. Each one-hour episode, executive-produced and hosted by media personality Shefik, highlights one relatable focal point (chosen by Shefik), along with an accompanying playlist of songs (curated by Shefik), encompassing a unique thematic concept that invigorates the audience with creative impact. Top recording artists, actors, business executives, politicians, community leaders, and other special guests are invited to offer their own commentary on the weekly topic, as a supplement to Shefik's engaging mindset. The radio show's online hub at invocation.co serves as a conduit for discussion of the show, while featuring related videos and auxiliary content. The journey continues right here and everywhere.