Shefik Celebrates 6-Year Anniversary of His Syndicated Radio Show
NEW YORK — As of July 4, 2022, it was six years ago that media personality Shefik launched his nationally syndicated, terrestrial radio show, "Shefik presents Invocation" (https://invocation.co). The show has amassed over 900,000 enlightened listeners monthly, and every month the audience increases.
Upcoming guests include Dr. Arun Gandhi, who is an actor, socio-political activist, and grandson of nationalist leader Mahatma Gandhi; chart-topping record producer and radio promoter Michael DeBarge, who secured Elvis Presley his first Billboard Hot 100 Top 40 position since 1981 for "Blue Christmas" (2020); actor and lyricist Paul Hampton, who has songs recorded by Sammy Davis Jr., Bette Midler, Eddy Arnold, Tom Jones, Merle Haggard, Ricky Nelson, Elvis Presley, Gene Pitney, and Johnny Cash; and marriage counselor and author Chris A. Matthews; along with many more notable personalities.
"Shefik presents Invocation" is a mesmerizing and thought-provoking journey through musical discovery and appreciation that spans the decades. Content includes video footage, and its audio is severed and packaged as a conceptual radio show, as well as a podcast. Each episode highlights one relatable focal point, encompassing a unique thematic concept that invigorates the audience with creative impact. The content is oftentimes aligned with Shefik's various philanthropic endeavors and alliances with non-profit companies, community-based organizations, and mission-driven entities (e.g., M.K. Gandhi Institute for Nonviolence, Miss America Organization, YWCA Yonkers, Broadway Sings for Pride, Munhu, Harambee Dallas, Harlem Film House, Morgan Marie Michael Foundation, CoWell Solutions).
Top recording artists, actors, business executives, politicians, community leaders, and other special guests are invited to offer their own commentary on a given topic, as a supplement to Shefik's engaging mindset. The content's main online hub at https://invocation.co serves as a conduit for discussion of the content, while featuring related videos and auxiliary content. As of this writing, "Shefik presents Invocation" has won over 40 industry awards (for audio, video, and website), many of which were awarded at the highest level.
"I am excited to officially announce that the terrestrial radio show continues to have a dedicated audience of over 900,000 listeners every month," declares Shefik.
Initially, Shefik secured a syndication deal with Syndication Networks Corporation to create, host, and produce a weekly show for terrestrial radio. From there, he launched "Shefik presents Invocation" on 20 radio stations and frequencies throughout the United States. That number has now risen to 23 radio stations and frequencies.
From the onset, all of Shefik's interview segments are shot in-person, and on video. The audio is extracted from each interview segment and broadcast in the radio show, whereas the videos are broadcast via various distribution outlets. For video distribution, Shefik has secured deals with Amazon Prime Video, Amazon Fire TV, Roku, Vewd, Audio Fuzz, Yonkers Voice, and Black Westchester. Videos are also posted via channels at YouTube, Facebook, Vimeo, Instagram, Dailymotion, and Medium. In addition, via a distribution deal with It's Relevant TV, videos are broadcast at outlets in 20 states throughout the United States, inclusive of storefronts, medical offices, car dealerships, restaurants, salons, urgent care centers, pharmacies, malls, sports arenas, and more. Through It's Relevant TV, Shefik's video productions can be viewed at heavily trafficked locations, such as the 10,000 seat Webster Bank Arena (Bridgeport, CT), and the casino Mohegan Sun (Uncasville, CT). For audio distribution, Shefik has secured deals with Public Radio Exchange (PRX), Spotify, Apple Podcasts, Amazon Music, Pandora, Deezer, and Google Podcasts.
"I intentionally created a platform which can be thoroughly segmented and enjoyed across varying mediums, without having the end user lost in translation," explains Shefik. "Although the optimal experience is achieved when a user listeners to a one-hour episode of the radio show in its entirety, each isolated segment — whether audio or video — emphasizes profound meaning."
"Shefik presents Invocation" broadcasted its premiere episode during the week of July 4, 2016, with "Songs to Invoke Revolution" as the designated topic. In subsequent years, the episodes "Songs to Invoke Revolution 2" and "Songs to Invoke Revolution 3" were broadcast.
The journey continues right here and everywhere.
Celebrating over 25 years in the entertainment and technology industries, Shefik (https://shefik.info) is an accomplished industry insider, who has appeared on MTV, SiriusXM, PBS, BET, network television, and in print media, as well as internationally on TRT World (Turkey). He has held senior-level positions at many Fortune 500 companies and celebrated brands, including IBM, NBCUniversal, MTV World, Merck, Merriam-Webster, and Wolters Kluwer. A seasoned pro in social media with a career background as a Lead Architect and Senior Web Developer, Shefik is on the cutting edge of new media. As a videographer and producer, his work has been featured in television broadcasts and video productions for NBC's "3rd Hour of TODAY", TIME magazine, The Washington Center, TV One's "Unsung", and Broadway World. Additionally, his photography has been featured in print and online publications, such as The Independent (United Kingdom), Daily Mail (United Kingdom), Harvard Kennedy School Magazine, Playbill, and China Press, as well as around 100 television and radio outlets owned by Cox Media Group. He is currently the Executive Producer and Host of the nationally syndicated radio show "Shefik presents Invocation" (https://invocation.co), which is broadcast on 23 terrestrial radio stations and frequencies throughout the United States, as well as the internationally syndicated video series of the same name, via Amazon and other notable outlets.
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Last Updated: July 24, 2022