Roku is an American publicly traded company based in San Jose, California, that manufactures a variety of digital media players for video streaming. Roku has an advertising business and also licenses its hardware and software to other companies.
Roku provides the simplest way to stream entertainment to your television. On your terms. Get to know the must-have app for streamers. Active accounts at the end of 2018 topped 27 million, up roughly 40% year-over-year. And, Roku's customers streamed their hearts out, as total streaming hours in 2018 were about 24 billion hours of movies, TV episodes, sports, and more. The company operates the No. 1 television streaming platform in the United States, as measured by hours streamed (Kantar 2020).
Roku streaming devices are used by millions of consumers in North America, Latin America, and in parts of Europe including the United Kingdom, Ireland, and France.
On January 8, 2021, Roku announced it would acquire rights to Quibi's content, for an amount less than $100 million, and that all of Quibi's 75 programs would be streamed on their platform on free ad-supported channels.