FUBU Television Network (FUBU TV) has on-demand channels on cable and satellite service providers, such as Comcast, Verizon Fios, Dish Network, and Frontier Communications. FUBU TV currently has a global reach of over 250 million households.
FUBU is an American clothing and hip-hop apparel company, founded in 1992, by Daymond John ("Shark Tank"), J. Alexander Martin, Keith Perrin, and Carlton Brown. It includes casual wear, sports wear, a suit collection, eyewear, belts, and shoes. The name is an acronym representing "Four Urban Brothers United", referring to the founders of the company, as well as an acronym representing "For Us By Us". At its peak in 1998, FUBU grossed over $350 million in annual worldwide sales, and the founders have received several honors for their entrepreneurial achievements.
Reconnecting the generation that identified the fashion brand of the 1990s, FUBU TV taps into, and connects, the streaming audiences of today, from lifestyle and culture, to technology and fashion.