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2017 MarCom Gold Award

Video/Audio - Video/Film: Medical - Rickey "Slikk Muzik" Offord: I Medically Died Twice
2017 MarCom Gold Award

MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries come from corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies, and freelancers. The competition has grown to perhaps the largest of its kind in the world. A look at the winners shows a range in size, from individual communicators to media conglomerates and Fortune 500 companies. The competition is so well-respected in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants.

Media personality Shefik, a native of New York, has won a total of four awards in the 2017 competition for his nationally-syndicated terrestrial radio show, "Shefik presents Invocation". Two MarCom Gold Awards (under the categories "Video/Audio - Video/Film: Medical" and "Video/Audio - Audio/Radio: Radio Program") and two additional MarCom Honorable Mention Awards (under the category "Video/Audio - Audio/Radio: Radio Program") were presented. In the 2016 competition, Shefik won three awards. This now brings the grand total to seven MarCom Awards overall.

MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand creative professionals. AMCP oversees awards and recognition programs, provides judges, and sets standards for excellence.

As part of its mission, AMCP fosters and supports the efforts of creative professionals, who contribute their unique talents to public service and charitable organizations. Over the past few years, AMCP's Advisory Board has given out over $200,000 in grants to support philanthropic endeavors.

Judges are industry professionals, who look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry. Entries come from throughout the United States, Canada, and dozens of other countries.

In the past, about 15 percent of entries won the MarCom Platinum Award (the top award) and around 20 percent the MarCom Gold Award. Approximately 10 percent were Honorable Mention winners.

"It is a tremendous honor to win multiple MarCom Awards for two consecutive years," says Shefik. "The industry and peer support for 'Shefik presents Invocation' has been overwhelming, and I feel deeply blessed."

The award-winning entry of "Shefik presents Invocation" is as follows:

  • "Rickey 'Slikk Muzik' Offord: I Medically Died Twice" (MarCom Gold Award): This particular video features multi-platinum producer Rickey "Slikk Muzik" Offord (Babyface, Ariana Grande, Chris Brown, Kirk Franklin, Jaime Foxx, Master P, Tank, and Ludacris). Production Crew: Shefik (Producer, Director, Camera Operator and Editor), Mark Moore (Production Assistant).



About 'Shefik presents Invocation'

Aptly titled Shefik presents Invocation, the nationally-syndicated radio show is a mesmerizing and thought-provoking journey through musical discovery and appreciation that spans the decades. The show is currently broadcast on 22 terrestrial radio stations and frequencies throughout the United States. Each one-hour episode, executive-produced and hosted by media personality Shefik, highlights one relatable focal point (chosen by Shefik), along with an accompanying playlist of songs (curated by Shefik), encompassing a unique thematic concept that invigorates the audience with creative impact. Top recording artists, actors, business executives, politicians, community leaders, and other special guests are invited to offer their own commentary on the weekly topic, as a supplement to Shefik's engaging mindset. The radio show's online hub at serves as a conduit for discussion of the show, while featuring related videos and auxiliary content. The journey continues right here and everywhere.