2017 Hermes Creative Gold Award
Hermes Creative Awards announced winners for the 2017 international awards competition for creative professionals involved in the concept, writing, and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry, while promoting the philanthropic nature of marketing and communication professionals.
Media personality Shefik has won a total of six awards in the competition for his nationally-syndicated terrestrial radio show, Shefik presents Invocation. Four Hermes Creative Gold Awards and one Hermes Creative Honorable Mention Award were presented to the radio show itself (under the category "Electronic Media: Audio - Radio Program"), and one Hermes Creative Platinum Award was presented to the show's website at invocation.co (under the category "Interactive Media: Website Overall - Business to Consumer"). The Hermes Creative Platinum Award is the highest honor that can be bestowed.
There were over 6,000 entries from throughout the United States, Canada, and 35 other countries in the Hermes Creative Awards 2017 competition. Entries came from corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies, and freelancers. From all entries, 17% won the Hermes Creative Platinum Award, and 22% won the Hermes Creative Gold Award.
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, media production, and freelance professionals. AMCP oversees awards and recognition programs, provides judges and rewards outstanding achievement and service to the profession.
As part of its mission, AMCP fosters and supports the efforts of creative professionals, who contribute their unique talents to public service and charitable organizations. In addition, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition.
AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners were selected from 195 categories, grouped under advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media, and pro bono.
"I am extremely proud that the very first episode of my radio show, 'Songs to Invoke Revolution', has won the Hermes Creative Gold Award," says Shefik. "This experience has truly been a 'revolution', as well as an evolution of my career."
The award-winning episode of Shefik presents Invocation is as follows:
- "Songs to Invoke Strength": This particular episode, which is the 20th episode of the show, features 5-time Grammy Award winner Dionne Warwick; poet and mental health advocate Yashi Brown; recording artist Rachel Lorin (Oxygen's "The Next Big Thing"); and recording artist Sunni of Blush; as well as messages from Mathew Knowles (Founder and CEO, Music World Entertainment); multi-platinum producer Rickey "Slikk Muzik" Offord (Ariana Grande, Chris Brown, Master P); and recording artist Tony Terry. Production Crew: Shefik (Executive Producer, Host and Writer), Frank McIntyre (Writer), Seth Wells (Production Assistant), Mokay Kamara (Production Assistant), Dominick Rienzi (Production Assistant), Neddy Smith (Production Assistant), Abdul Wells (Production Assistant), Mark Moore (Production Assistant).
"Congratulations on your win," says 5-time Grammy Award winner Dionne Warwick. "I'm happy to have been a part of your interviews that gave you this wonderful prize of winning."