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2017 Hermes Creative Gold Award

Electronic Media: Audio - Radio Program - Songs to Invoke Revolution
2017 Hermes Creative Gold Award

Hermes Creative Awards announced winners for the 2017 international awards competition for creative professionals involved in the concept, writing, and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry, while promoting the philanthropic nature of marketing and communication professionals.

Media personality Shefik has won a total of six awards in the competition for his nationally-syndicated terrestrial radio show, Shefik presents Invocation. Four Hermes Creative Gold Awards and one Hermes Creative Honorable Mention Award were presented to the radio show itself (under the category "Electronic Media: Audio - Radio Program"), and one Hermes Creative Platinum Award was presented to the show's website at (under the category "Interactive Media: Website Overall - Business to Consumer"). The Hermes Creative Platinum Award is the highest honor that can be bestowed.

There were over 6,000 entries from throughout the United States, Canada, and 35 other countries in the Hermes Creative Awards 2017 competition. Entries came from corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies, and freelancers. From all entries, 17% won the Hermes Creative Platinum Award, and 22% won the Hermes Creative Gold Award.

Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, media production, and freelance professionals. AMCP oversees awards and recognition programs, provides judges and rewards outstanding achievement and service to the profession.

As part of its mission, AMCP fosters and supports the efforts of creative professionals, who contribute their unique talents to public service and charitable organizations. In addition, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition.

AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners were selected from 195 categories, grouped under advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media, and pro bono.

"I am extremely proud that the very first episode of my radio show, 'Songs to Invoke Revolution', has won the Hermes Creative Gold Award," says Shefik. "This experience has truly been a 'revolution', as well as an evolution of my career."

The award-winning episode of Shefik presents Invocation is as follows:

  • "Songs to Invoke Revolution": This particular episode, which is the 1st episode of the show, features Dan Bazile (Newscaster, Major Television Network Affiliate); as well as messages from James McCrae (Author, "Sh#t Your Ego Says"); recording artist ½ Pint of the critically-acclaimed hip-hop group Son of Bazerk and No Self Control; along with archival footage by Robert F. Kennedy (The 64th United States Attorney General); and African-American Muslim minister and human rights activist Malcolm X. Production Crew: Shefik (Executive Producer, Host and Writer), Frank McIntyre (Writer), Neddy Smith (Production Assistant), Dominick Rienzi (Production Assistant), Mokay Kamara (Production Assistant).



About 'Shefik presents Invocation'

Aptly titled Shefik presents Invocation, the nationally-syndicated radio show is a mesmerizing and thought-provoking journey through musical discovery and appreciation that spans the decades. The show is currently broadcast on 22 terrestrial radio stations and frequencies throughout the United States. Each one-hour episode, executive-produced and hosted by media personality Shefik, highlights one relatable focal point (chosen by Shefik), along with an accompanying playlist of songs (curated by Shefik), encompassing a unique thematic concept that invigorates the audience with creative impact. Top recording artists, actors, business executives, politicians, community leaders, and other special guests are invited to offer their own commentary on the weekly topic, as a supplement to Shefik's engaging mindset. The radio show's online hub at serves as a conduit for discussion of the show, while featuring related videos and auxiliary content. The journey continues right here and everywhere.